Prefer a simple background that puts the emphasis on the primary image - you don’t need to fill the entire icon with content.Ĭreate a design that works well on multiple platforms so that it feels at home on each. Avoid adding too many details, because they can be hard to discern and can make an icon appear muddy, especially at smaller sizes. Find a concept or element that captures the essence of your app or game, make it the focus point of the icon, and express it in a simple, unique way. Simple icons tend to be easier for people to understand and recognize.

For guidance on creating other types of icons, see Icons. To download templates that help you create icons for each platform see Apple Design Resources. Each platform defines a slightly different style for app icons, so you want to create a design that adapts well to different shapes and levels of detail while maintaining strong visual consistency and messaging. A unique, memorable icon communicates the purpose and personality of your experience and can help people recognize your app or game at a glance in the App Store and on their devices.īeautiful app icons are an important part of the user experience on all Apple platforms and every app and game must have one.

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